From engaging with your customers to enhancing your brand, a good copywriter will be able to understand you and your objectives, distil your market and audience, and communicate with your audience in a way that compels them to take the desired action.

As you may have discovered yourself, this is not always as straightforward as it sounds. Sometimes you can hammer out a page of brochure copy first time within a couple of hours. At other times you can spend days agonising over a single strapline.

Creativity doesn’t come on tap. It doesn’t just drop off the end of a production line. It takes a professional to get consistently excellent results. Natural talent is a bonus but there’s no substitute for the knowledge and judgement that comes with years of experience, huge success and the odd catastrophe.

Whether a brochure, website, advertisement, sales letter, direct mail or any other form of communication with a customer, a stakeholder, a supplier, in fact anyone who comes into contact with your business – good copy should be straightforward without being simple, clever without being smug, lively without being breathless.

Everyone thinks they can write but there’s a difference between being able to put one word in front of another and being able to write compelling, engaging, interesting copy that gets to the point succinctly and achieves its goal.

Marketing

Writing Online Ads, Billboards, Flyers, Brochures and Magazines.

Search Engine Optimisation
Smart insertion of Keywords at a set percentage level to rank the site higher in search engines.

Digital
Manage Social Media content including Facebook, Twitter, Instagram, etc.

Creative
Create a brand by the innovative use of attractive slogans and catchy words.

Content
How-to, DIYs, Blogs and Newsletters written to provide information to the reader.

Explanatory
To-the-point Whitepapers, Product Descriptions, Data sheets, Product or Demonstration Video Scripts

Technical
Instructional Articles, FAQs, Data Sheets, User Manuals, and Tech Guides

High Level Documentation
Prospectuses, Information Memorandums, Business/Marketing/Procedural/Product Plans